Analysing Animal Testing Policies (no testing pictures)

October 06, 2018

[This post does not contain any images of animal testing. The links I share in it also don't. This post is about the facts, not shock factor.]

I recently shared a post about the meaning of 'cruelty free beauty' and why I, and many other people, feel it's really important. However, when you're just beginning to research cruelty free beauty products, it can honestly be really hard to know what is and what isn't cruelty free. The quickest way to find out for certain is by searching for the brand's 'Animal Testing Policy' in Google, or sending them an email asking for it (although if you can't find it online, it's likely that they're hiding something).

No brand is going to tell you straight out that they test on animals. It's not exactly good for business to shout 'Hey! We don't give a damn about cute, fuzzy animals!' - in fact, that's a sure-fire way to irk the vast majority of their consumers. Instead, they use clever language and loose answers to trick customers into thinking they don't.

"M·A·C does not test on animals. We do not own any animal testing facilities and we never ask others to test on animals for us. While some governments conduct animal testing to prove safety before they will allow us to sell our products, M·A·C has never tested on animals and we continue to be a leader in the movement to end animal testing globally."

To the untrained eye, that makes it sound as though MAC are cruelty free, and totally against the barbaric practice of testing on animals. But to those of us who have investigated the world of cruelty free beauty, (which includes you since you're reading this post!) a certain part is sticking out like a sore thumb.

"some governments conduct animal testing to prove safety before they will allow us to sell our products"

This, to a cruelty free beauty lover, means one thing: China. In China, any imported beauty products must be tested on animals before they can be sold there. Beauty products manufactured there aren't necessarily animal tested, but if the brand is based outside China and decides to sell there, their products must legally be tested on animals before they can start selling.

Any brand that chooses to sell their products in China has made the decision to care more about profits and raking in money than the welfare and treatment of animals.

Any brand that chooses to sell their products in China is NOT cruelty free.

So in your steps to a cruelty free makeup bag, pay attention to phrases like that. For an example of a cruelty free statement that's genuine, look at this one from Barry M:

"Barry M has never tested our finished products or ingredients on animals or engaged another company to do so on our behalf. We have now gone one step further and pledged not to permit our products to be sold in countries such as China whilst they require additional new animal testing."
On top of that, Barry M require an annual written notice from their suppliers that ingredients in their products have not started to be tested on animals, and are also outspoken on their social media about the cruelty of animal testing.

So, when you're researching, look for the phrase 'not sold in countries that require animal testing by law', and if you see the phrase 'unless required by law', make the decision not to support that brand.

Thank you for reading this post, be sure to follow me using the social media links in my sidebar to see more posts like this when I post them!

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